In this video, Brian talks about the reason why you shouldn’t look at approaching as a way to get good with women, but rather as a way to burn off any insecurities that you might have. You can do various exercises that will help you get over many insecurities when it comes to dating and getting good with women.

Brian explains that you don’t need to be approaching women all the time to have women in your life – it is a great way to grow and change who you’re being as  man, because practicing “cold approaching” women will force you to face and work on many of your insecurities (and often the deepest, stickiest ones), but as you shift and uncover your natural confidence and attractiveness, women will start to just show up in your life more and more.

Brian also tells a story of when he realized that all his own hard work and perseverance working on himself as a man through approaching had really started to pay off and he was meeting women and lining up dates naturally, without him having to do much of anything.

If you’re not naturally drawing women into your life, the question is always what you are doing to keep them away. And that’s where approaching and other confidence and connection practices come in.

For many men, they think they’re being nice – and truly intend to be – but what all their subcommunication says to women is “Stay away!” which Brian explains in the video.

Brian also talks about beliefs and how if you truly believe in something, you’ll be living it. In the case of women, dating, sex, and relationships, if you really believe you’re attractive and you really love women, you’ll naturally attract them. So when that isn’t happening, you need to look at what’s off that’s pushing what you want – or the beliefs you say you have – away.